LARA SMITH

Lara “Laney” Smith is our Licensing & Compliance Manager on the securities side of the agency, focusing on the day-to-day support of our Registered Representatives. She manages onboarding, licensing, registrations, audit preparation, and helps maintain clear, compliant processes across the agency. 

With prior roles as a Client Relationship Manager and Financial Planner, she brings a practical lens for handling internal workflows and support. Her work centers on growth, structure, and operational integrity.

Laney enjoys life in upstate NY with her husband, daughter, and a small zoo that includes a cat, two dogs, and six backyard chickens. She’s an avid recreational runner, winter sports enthusiast, and more recently a fan of roller-skating with her daughter.

Lara Smith is a Registered Representative of Equity Services, Inc. Securities are offered solely by Equity Services, Inc., Member FINRA/SIPC. Lara offers securities and is insurance licensed in New York.