We’re excited to introduce Rad De La Cruz, a committed and resourceful member of our team who brings a unique blend of life experience, entrepreneurial drive, and a deep passion for helping others plan a secure financial future. 

A Foundation Built on Experience

Rad’s journey into financial services was shaped by a diverse background in the blue-collar workforce and six years of owning and operating a small grocery store. These hands-on experiences gave Rad a firsthand understanding of the challenges hardworking individuals and families face—insight that now drives the personalized strategies and solutions offered to clients every day.

Focused on Families and the Future

Rad specializes in asset accumulation and protection, as well as retirement planning strategies, with a focus on serving small families and single professionals who are planning for the next chapter in life. With a strong belief that proactive strategizing can turn life’s major transitions into manageable pivots, Rad is passionate about empowering clients to make informed, confident decisions.

Inspired by Personal History

Growing up in a hardworking family, Rad watched as his parents navigated the complexities of retirement while continuing to work. These experiences, coupled with seeing friends and loved ones face similar life-changing events, inspired Rad to pursue a career where he could make a real impact—helping others avoid those same obstacles through smart, forward-thinking financial strategies.

Part of a Strong Team

At Thoroughbred Advisors, Rad has found more than just colleagues—he’s found a team of knowledgeable, down-to-earth professionals who support each other and their clients with integrity and care. Being surrounded by great personalities and shared values is one of the highlights of Rad’s professional journey.

Life Beyond the Office

When he’s not working with clients, Rad enjoys spending his weekends adventuring with his daughters—whether it’s hiking, heading to the park, or setting off on spontaneous road trips to explore new places. On week nights, you’ll likely find him at the pool hall playing in the TAP league, enjoying the challenge and camaraderie of the game.

Rad’s authentic approach, practical wisdom, and passion for helping others make him a trusted guide and a valued member of our team.

Rad is insurance licensed in New York.